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Mack partnership to revive Evel Knievel’s legacy

TOPEKA, Kans. – At a press conference in Topeka, Kansas late last week, Mack Trucks announced a partnership with the Historic Harley-Davidson dealership and Lathan McKay of Evel Knievel Enterprises, a collector of Knievel memorabilia.

The goal of the partnership is to revive the motorcycle daredevil’s legacy through a travelling and permanent exhibit that features thousands of collectable items.

Evel Knievel Mack FS786LST 1

Mack Trucks is partnering with Historic Harley-Davidson of Topeka, Kansas and Evel Knievel Enterprises to promote traveling and permanent museum exhibits featuring the late motorcycle daredevil’s memorabilia.

“Evel Knievel was bold and determined,” said John Walsh, Mack Trucks vice-president of marketing. “We share some of the same fundamental values – hard work, reliability, accountability and courage. At Mack, we are proud of our 115 years in the USA, and to once again be the truck delivering the Evel Knievel experience across the country.”

To help transport the exhibit, Mack provided two Mack Pinnacle models, a DayCab and a 70-inch high-rise sleeper. The sleeper is in charger of transporting the Mack FS model as the exhibit makes its way across the country, while Knievel’s leathers, motorcycles, helmets, medical X-rays, casts and other items collected by McKay, will be hauled by the Mack Pinnacle DayCab.

“Finding the Mack FS model was key because it was such a big part of Evel’s show,” McKay said. “It’s fitting that Mack trucks will haul the exhibit, including  the Mack FS model that Evel used so many years ago, to once again bring Evel Knievel’s show back on the road.”

Knievel made it big in the 1960s when he became recognized for his daredevil jumps. He jumped 13 Mack trucks lined up side-by-side during the Canadian National Exhibition in Toronto back in 1974.

“Evel Knievel would give his word about a jump and follow through, no matter the circumstances,” Walsh said. “At Mack, we incorporate the same philosophy into all that we do, whether it’s developing products or ensuring our customers receive excellent service and support.”

The exhibit next travels to Evel Knievel Days, July 23-25 in Butte, Montana, Knievel’s birthplace,  before visiting the Sturgis Motorcycle Rally, Aug. 3-9 in Sturgis, South Dakota.

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