New partner joins SIRIUS, CBC in satellite radio deal
NEW YORK & TORONTO, (Feb. 11, 2004) — Standard Radio Inc. has announced it will join the CBC/Radio-Canada and SIRIUS Satellite Radio partnership in a venture to bring satellite radio to Canada.
Today’s Trucking reported late last year SIRIUS and CBC filed an application with the Canadian Radio-television and Telecommunications Commission (CRTC) to launch the service. In August SIRUS’ rival XM Satellite Radio along with Toronto entrepreneur John Bitove Jr. also filed a joint application with the CRTC under the name Canadian Satellite Radio.
Standard Radio — the largest privately-owned broadcaster in Canada — is the latest group to jump on the satellite radio bandwagon. Standard Radio consists of 51 radio stations and two TV stations.
The CRTC is expected to approve the applications of both the CBC/SIRIUS/ Standard Radio and XM Satellite Radio ventures this coming spring.
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