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VANCOUVER, B.C. — Fuel Cells Canada (FCC) has appointed Brian Josling as its new president.

Josling brings a background in the telecommunications and recording industries to the table, and that experience is expected to benefit the organization.

“This is similar, but much bigger,” Josling told local media. “There is a huge global market, like any other industry, and right now Canada has a lead.”

FCC is a national organization formed in October 2000, which is striving to secure government financing to support the viability of fuel-cell technology. Members include Vancouver companies Ballard Power Systems and Methanex, Hydrogenics of Toronto, H Power of Montreal, and Calgary-based Dynetek.

One of Josling’s first goals is to increase the participation of private industry members.

His mandate also includes educating the public. “The big issue there is consumer expectation,” says Josling. “There’s a huge demand, but the product isn’t there yet. Part of our mandate is to foster realistic expectations.”

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