MONROVIA, Calif. – Double Coin and CMA announced today that they have added two regional sales managers for Canada and Mexico.

Brian Riddel has been appointed regional sales manager for Canada and Juan Alberto Gonzales is the new regional sales manager for Mexico.

Riddel has more than 20 years in the tire industry working for Michelin and Bridgestone. Before accepting the position at Double Coin, he was the business development manager for Yokohama tires. Riddel will be in charge of sales in Canada and will be responsible for the marketing strategy for the country in his new position.

Gonzales has been in the tire industry since 1996. He previously worked as the general manager of Todo Neumáticos y Más (TNM), a Mexico-based tire distributor. In his new position, Gonzales will be developing brands with new and existing dealer partners.

“We are thrilled to have Brian and Juan Alberto join our team,” said Aaron Murphy, vice-president of CMA. “With their long history of proven success in sales, marketing and business development, we are confident they will help strengthen the CMA brand of products in North America. With an already strong field sales group, their addition allows us to continue to meet our customer’s needs and expectations in North and Central America.”