DALLAS, Texas – Omnitracs announced today that is has rebranded.

The new branding unifies its specialized business units under a single, compelling naming, messaging and creative architecture, the company said.

The new brand features a redesign of the corporate logo, original tagline, refined core messaging, and engaging design treatments, all of which will be applied to the full spectrum of Omnitracs communications vehicles in the coming months. 

“Over the past few years and through a series of strategic acquisitions, Omnitracs has grown to become a global force in comprehensive fleet management solutions for fleets of all sizes, whether private or for-hire,” said Omnitracs CEO John Graham. “The new brand platform—from creative to messaging—properly aligns our distinct business units under the power of a single, well-respected brand—Omnitracs. The new branding is representative of the collective strength of our uniquely varied expertise, our continuous innovation and drive to revolutionize the transportation industry, and our ability to deliver best-in-class solutions to our customers for today and tomorrow.”

The company says the new modern symbol that accompanies the “Omnitracs” logotype illustrates motion, innovation and convergence, while the tagline, “innovation. driven.” speaks to the core attributes of the industry-leading company and reflects both its inventive nature and focus on delivering the most reliable and valuable solutions available.

In addition, what operated before as independent business units – Roadnet, XRS, Sylectus, and Analytics – are now fully integrated flagship products within Omnitracs’ solutions: compliance, safety and security, productivity, telematics and tracking, transportation management system (TMS), planning and delivery, data and analytics, and professional services.

“Omnitracs has long been recognized as the pioneer in fleet management solutions and as a product and technology innovator,” stated Jim Gardner, vice-president of marketing at Omnitracs. “Our new unified branding reflects the alignment of our business units into a single, end-to-end solution portfolio offering our customers greater insight into their business and higher profits from their fleets.”