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TORONTO, Ont. — There will be an increased police presence on the Greater Toronto Area’s 400-series highways today, as Project Distraction is launched.

Ontario Provincial Police (OPP) officers will be looking for drivers who are talking on cellphones, reading newspapers or simply not paying attention to the highway, beginning at rush hour this morning.

Getting caught will net drivers fines of up to $325 and six demerit points.

"I’m fed up with drivers reading the paper, doing their hair or shaving or eating instead of keeping their eyes on the road," said OPP superintendent, Jay Hope, regional commander for the Greater Toronto Region. "This nonsense has to stop. My officers have been instructed to take a zero-tolerance approach with drivers involved in distracted behavior."

The safety campaign will continue until fall, and the OPP’s new Stealth cars, which have markings that are nearly invisible from a distance will be used.

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