DENTON, Texas–After eight months and nearly 100 events and 20,000 attendees later, Peterbilt’s 75th anniversary truck and trailer concluded its tour.
The truck was the centrepiece of the tour with a custom-built double-expandable 53-foot trailer with interactive displays and a history wall display. The truck went to many industry events, including the company’s 75th anniversary celebration in Stockton, Calif. and 80 Peterbilt dealerships.
“Our customers and brand enthusiasts wholly embraced our anniversary celebration and we thank them for their yearlong support,” said Darrin Siver, Peterbilt General Manager and PACCAR vice-president. “The anniversary tour provided a great opportunity to reflect on Peterbilt’s storied history and the many future milestones we will together achieve.”
Sonia Straface is the associate editor of Truck News and Truck West magazines. She graduated from Ryerson University's journalism program in 2013 and enjoys writing about health and wellness and HR issues surrounding the transportation industry. Follow her on Twitter: @SoniaStraface. All posts by Sonia Straface