Roadranger redesigns Roadranger.com customer support site

KALAMAZOO, Mich. (Jan. 6, 2003) — Roadranger Marketing, the product development and support partnership between the heavy-duty truck component divisions of Eaton Corp. and Dana Corp., introduced a revamped North American customer service web site, www.roadranger.com.

The new site is designed to provide broader, faster customer support and improved product information across the Eaton Fuller and Dana Spicer products in the Roadranger system.

The site has links to Eaton and Dana product lines for specifications, features, ratios, etc.; an updated library of Roadranger literature; a feature that allows users to have service and parts documents printed at their local Kinkos store for same-day pick-up or free delivery; and access to twice-monthly updates on new products, information bulletins, service, and parts information via e-mail.

The site also has a new Roadranger Warranties area with a new “Registration Look-up” feature that allows a truck owner to view individual warranty coverage for their registered Roadranger products.

“Since we launched our first site in 1995, the growing acceptance of web-based support by our customers has allowed us to serve them better and faster with day-in, day-out virtual service,” said Roadranger marketing services manager Don Alles. “This has freed up our human Roadrangers to do the things that really matter, like personally serving our customers, solving issues, and spec’ing, selling and supporting our products.”

Alles said that as customers have become more comfortable with web-based support, use of the old Roadranger site doubled every year for the last three years. Visitors to the site downloaded more than 260,000 pieces of Roadranger literature in the month of November 2002, Alles said.


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