MIAMI, Fla. – To showcase the skills of its technicians, Ryder System took a brand new, state-of-the-art 2015 Volvo tractor through a cycle of destruction and challenged them to fix it in just 24 hours.
The challenge, referred to as “Project Rebirth,” was a way for the company to show off the talent that resides in Ryder technicians.
The tractor was put through an exploding debris field, a destructive spike strip and was smashed by a two-ton wrecking ball. It was then towed to Ryder’s maintenance facility in Atlanta, Ga. where a team of 10 technicians from across North America gathered to repair the damage done while given a time limit of just 24 hours.
“If businesses are going to outsource fleet maintenance to Ryder, they need to be really confident about our ability to maintain and repair trucks, quickly and correctly the first time,” said Dennis Cooke, president, Global Fleet Management Solutions for Ryder. “Because our technicians work behind the scenes, there aren’t many opportunities for us to showcase their incredible knowledge and skill. These videos enable us to show the world in an exciting and compelling way the outstanding expertise of our technician workforce.”
To find out if the technicians completed the task, click here to watch the video Ryder compiled: http://RyderRebirth.com.
“While the kind of destruction shown in this video is extreme, it’s not that far from some of the excessive damage that has come through our shops over the past 80 years,” Cooke added. “Showing our technician team in action in a high-stakes challenge like this is a great way to highlight the kind of talent our customers have access to every day at any one of our 800 maintenance shops across North America.”