DON MILLS, Ont. — The trucking industry’s leading source for career information has brought its know-how to the World Wide Web.
Truck News officially launched its digital job fair yesterday and publisher Rob Wilkins says the new feature is a perfect fit with existing services already available on the site.
“We took a couple of months to test our initial prototypes because we wanted to make sure carriers and truckers alike would find real value in this service,” he explains. “While similar — albeit stripped-down — versions of this service already exist in the marketplace, our site again raises the technology bar.”
Before now, on-line applicants would have their resumes pooled and sent to all of the digital advertisers.
“What makes ours unique is that drivers respond to the individual ads that catch their attention, so they’re not fighting against people who didn’t even mean to apply for a given job,” says Wilkins. “From a fleet’s point of view, the recruiting leads generated over trucknews.com are yours and yours alone — those applying to your company want to work specifically for you.”
Hitting the ‘Careers’ icon on the site will lead visitors to a list of participating fleets. From there clicking on each company name will pop-up the ad that appeared in the most recent issue of Truck News. Selecting ‘apply now’ will then pull up a standardized application form that goes directly to that fleet once completed.
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