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Volvo breaks ground on new Customer Experience Center at Virginia plant


GREENSBORO, N.C. — Volvo Trucks North America announced today that it is adding several upgrades to its assembly plant in Dublin, Virginia and opening a new Customer Experience Center. The company has broken ground on the new centre recently.

Volvo Trucks Customer Experience Center

Volvo Trucks North America today announced it will open a new Customer Experience Center at the New River Valley (NRV) truck assembly plant in Dublin, Virginia.

The project is part of a $38.1 million investment to upgrade the Virginia plant.

“This unique Customer Experience Center will showcase our innovation leadership, our brand, and our products in a dynamic and engaging way,” said Göran Nyberg, president of Volvo Trucks North America.  “Together with the NRV plant and our Customer Experience Test Track, the new Center will give customers – and prospective customers – an unforgettable Volvo Trucks brand experience.”

The custom-designed, one-story circular building will feature a product showroom spotlighting the complete lineup of Volvo heavy-duty truck, engine and transmission models, the company said in a release. It will also feature four training rooms, and a theatre in the centre of the building will seat 200 people.

“This investment is another recognition of the important role our employees and the NRV community play in delivering not only industry-leading products, but an industry-leading brand experience for Volvo Trucks customers,” said Franky Marchand, vice president and general manager of the plant.


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