Strong 2017 leads Daimler to focus on uptime, expansion, and connectivity in 2018
PORTLAND, OR – Capturing nearly 40% of the North American Class 6-8 truck market, it was a banner year for Daimler Trucks North America, and according to president and CEO Roger Nielsen, the company isn’t done yet. Daimler sold more than 470,000 trucks worldwide last year to the tune of more than CAN $57.7 billion in revenue and a 6.7% return on sales. Nielsen credits the strong year on sales of the New Cascadia, with 46,000 orders for the truck in the first year. That number is a significant boost over the first-year sales of the original model which sold about 25,000 units in its debut year.