Driver retention begins with the hiring process: Panel
GUELPH, Ont. – Ensuring prospective hires are a good fit for your company before hiring them is key to reducing costly driver turnover. That’s especially true of entry-level drivers, who may not fully grasp the realities of life on the road, a panel reports.
Get real — and retain your drivers
KISSIMMEE, Fla. -- Basic marketing sense says you should sell your positives, but when it comes to selling your fleet to potential drivers, overselling may be causing higher turnover. Industry experts talking driver retention and feedback at the 2018 Truckload Carriers Association (TCA) convention say broken promises lead to higher driver turnover, with a large number of drivers walking out the door before they’ve been employed a full six months.
IN PRINT — Attracting a new generation of workers
Attracting the under-35 crowd is a full-time job for many marketers, including those trying to sell jobs in the trucking industry. Already facing a growing labor shortage in all areas of the industry, fleets should brace themselves for the onslaught of retirements coming in the next few years. As baby boomers decide to cash in and trade their trucks for lawn mowers and golf clubs, carriers face a crisis.