Attract younger drivers with social media, school outreach, FHCP says

Food, Health and Consumer Products of Canada (FHCP) is warning that younger workers are not exploring careers as truck drivers because of the job’s image – a particular worry as…

What is ‘just a driver’ syndrome?

Truck drivers are the lifeblood of the transportation industry. Quite simply, without truck drivers, none of us would have jobs. They literally keep it moving and are absolutely integral to…

Fleets filling seats with flexible work for truck drivers

A bird in the hand is said to be worth two in the bush, but two birds in a bush might be even more valuable if you can get them…

Fleets offer flexibility, perks to attract and retain drivers

Fleets are constantly on the lookout for drivers. Signing on an experienced professional who will hang around for a while is like striking gold. Trucking HR Canada data shows there…

Are you fulfilling drivers’ wants and needs?

Recently, I heard someone refer to his wife’s shopping habits, describing her as a “want person and not a need person.” Some time ago I had actually done some quick…

Driver retention begins with the hiring process: Panel

GUELPH, Ont. – Ensuring prospective hires are a good fit for your company before hiring them is key to reducing costly driver turnover. That’s especially true of entry-level drivers, who may not fully grasp the realities of life on the road, a panel reports.

Labor shortage ‘our fault’, speaker says

MONTREAL, Que. – Recruitment and retention challenges took center stage at the Canadian Fleet Maintenance Summit in Montreal this year.

Millennial Machines: Could telematics help to attract young drivers?

Jean-Sebastien Bouchard, Isaac Instruments VP – sales TORONTO, Ont. – The trucking industry has clearly struggled to attract a younger generation of truck drivers. Millennials between the ages of 25…

Titanium increases driver pay for a second time

BOLTON, Ont. – A second round of pay increases is coming to Titanium Trucking Services. The company announced it will be increasing its rates for its cross-border company drivers. The…

Driver pay on the rise in U.S., ATA survey shows

ARLINGTON, Va. — Driver pay is rising in the U.S. against a backdrop of a limited labor pool and rising demand for services, according to the latest Driver Compensation Study…

‘The working conditions … are not desirable’

KISSIMMEE, Fla. -- When it comes to labor, trucking has a marketing problem, but it may be more than that.

Get real — and retain your drivers

KISSIMMEE, Fla. -- Basic marketing sense says you should sell your positives, but when it comes to selling your fleet to potential drivers, overselling may be causing higher turnover. Industry experts talking driver retention and feedback at the 2018 Truckload Carriers Association (TCA) convention say broken promises lead to higher driver turnover, with a large number of drivers walking out the door before they’ve been employed a full six months.

Driver retention takes center stage at TCA

KISSIMMEE, Fla. — Against the backdrop of a limited labor pool, trucking industry executives say listening to drivers is the key to stopping high turnover. It was a central theme during…

Recruiting by Retaining

One of the battles that truckers continue to wage is the hiring of drivers. Driving a truck is a tough job that the next generation clearly doesn’t want. Personally, I’d…

IN PRINT — Attracting a new generation of workers

Attracting the under-35 crowd is a full-time job for many marketers, including those trying to sell jobs in the trucking industry. Already facing a growing labor shortage in all areas of the industry, fleets should brace themselves for the onslaught of retirements coming in the next few years. As baby boomers decide to cash in and trade their trucks for lawn mowers and golf clubs, carriers face a crisis.