ATLANTA, GA - Meritor has introduced a value-priced product line for the aftermarket that will be branded as Mach.
Initial offerings will include brakes, drivelines, drive axles, suspensions, transmissions and springs, but there are plans to expand as well.
"Mach is a global aftermarket value brand that we're launching today for North America, but we're going to introduce it here and all over the world," said Rob Speed, president - aftermarket and trailer and Chief Procurement Officer, during an unveiling at the North American Commercial Vehicle Show.
"The time is right, we believe, to launch a value lineup brand for aftermarket parts. In North America and around the world we're seeing a rise in low-cost competitors and brands that don't necessarily have the same quality focus as Meritor."
Buyers are rolling the dice when they buy products from companies they don't know, he said. In contrast, Meritor is a proven company. "We're not offering parts that won't fit or won't work well. Mach is different."