YOUNTVILLE, Ca. -- The aftermarket side of Daimler Trucks North America is aiming to set a new standard in customer service by strengthening its 24-hour-or-less service turnaround promise, adding new digital tools, enlarging its supply chain, and launching a major expansion of its Alliance Truck Parts enterprise.
PORTLAND, OR – Capturing nearly 40% of the North American Class 6-8 truck market, it was a banner year for Daimler Trucks North America, and according to president and CEO Roger Nielsen, the company isn’t done yet. Daimler sold more than 470,000 trucks worldwide last year to the tune of more than CAN $57.7 billion in revenue and a 6.7% return on sales. Nielsen credits the strong year on sales of the New Cascadia, with 46,000 orders for the truck in the first year. That number is a significant boost over the first-year sales of the original model which sold about 25,000 units in its debut year.
TORONTO, ON -- Today's Trucking's six-video series looks closely at Freightliner's New Cascadia. It's not a rework or a remake of the popular Cascadia, but clean-page design that improves much of what made the Cascadia popular. Fuel efficiency is said to be 8% better than the current Evolution model and a whopping 13% better than the base-model Cascadia. In this video, we dig into the Cascadia's fuel-saving potential and explores the technology that makes those savings possible.
TORONTO, ON -- Western Star Trucks is now 50 years old, an iconic brand in Canada, if a little less so in the U.S. That difference isn't surprising because the truck was born here when White Motor Company built a plant in Kelowna, B.C., and launched what was called the White Western Star. A tough truck, it was essentially hand-built, and if you wanted holes in the frame here as opposed to there, you had only to ask. Its initial target was the forestry world. A logging truck par excellence, as it remains, it also found favor in the oil patch and in mines.
WASHINGTON, DC - Daimler Trucks North America will be replacing the output shafts on select 2017 Freightliner Cascadias and Western Star 5700 trucks with NFD tandem rear axles, under a recall announced by the U.S. National Highway Traffic Safety Administration.
MADRAS, OR - Roger Nielsen, the recently named president and Chief Executive Officer of Daimler Trucks North America, doesn't seem concerned by talk about renegotiating the North American Free Trade Agreement - even though its manufacturing footprint includes Mexico. "We're a global company, and globally we believe in free trade. And we're prepared to engage everybody and anybody in discussions," he said during his first media briefing. "I don't anticipate any major changes in the NAFTA." The company has reserve manufacturing capacity in the U.S. and Mexico, he noted. The supply chain is also dual-sourced. "They have the ability to source worldwide or source domestically."
PORTLAND, OR -- Daimler Trucks North America (DTNA) has appointed Jeff Allen and Stefan Kurschner to its operating committee. Allen becomes senior vice president - production, quality and specialty vehicles on August 1. Kurschner will be the senior vice president for aftermarket business units effective July 1.
PORTLAND, OR - Daimler Trucks North America (DTNA) has named Roger Nielsen as president and Chief Executive Officer (CEO) of DTNA and its affiliate companies Freightliner Trucks, Western Star Trucks, Thomas Built Buses, Freightliner Custom Chassis Cooperation, and Detroit Diesel Corporation effective April 1. Nielsen will be succeeding Martin Daum, who as of March 1, became Member of the Board of Management of Daimler AG responsible for Daimler Trucks and Buses. "Roger Nielsen brings a rock solid product, manufacturing and sales background to this position paired with a razor-sharp focus on technology, quality and customer service. He has an excellent track record as an influential leader in the industry," said Daum. "Having worked closely with Roger for so many years, I am certain that DTNA, its people and all its brands are in the best hands."
YOUNTVILLE, CA -- Predictive diagnostics is closer than you might think. "I don't think we're further than five or 10 years away," said Friedrich Baumann, senior vice president, Aftermarket for Daimler Trucks North America (DTNA) in an exclusive interview on Tuesday following a DTNA press conference in California . "I think it will be an iterative process."
PORTLAND, OR -- A special heavy-truck designed to show how fuel consumption can be further reduced by aerodynamic and other energy management measures, along with the use of an intelligent powertrain components, has received the "Distinguished Achievement Award" from the U.S. Department of Energy.
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