TCA

Get real — and retain your drivers

KISSIMMEE, Fla. -- Basic marketing sense says you should sell your positives, but when it comes to selling your fleet to potential drivers, overselling may be causing higher turnover. Industry experts talking driver retention and feedback at the 2018 Truckload Carriers Association (TCA) convention say broken promises lead to higher driver turnover, with a large number of drivers walking out the door before they’ve been employed a full six months.

Analysts: Participating in politics is crucial

MISSISSAUGA, ON - Engagement in the political process at a grassroots level is key to making headway on industry issues, experts are saying. This morning panelists at the Truckload Carriers Association (TCA) breakfast meeting titled "Bridging Border Barriers" said fleets and drivers aren't engaged enough in lobbying efforts at home and in the United States. With the renegotiation of the North American Free Trade Agreement (NAFTA) on everyone's minds, the industry analysts said now more than ever engagement from the bottom up is crucial to having a say in the issues that will shape the future of trucking. President of the Canadian Trucking Alliance (CTA), David Bradley, said keeping members engaged, is a constant challenge faced by trade associations on both sides of the border. "I think at some point the carriers will become engaged, but I don't think we're engaged enough," he said. "If everybody does one thing, once a year, that helps." Bradley says it's not always enough to send executives and lobbyists to speak with legislators, because they don't own and drive the trucks. The stories need to be told by those on the road.

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