Company
Western Star Trucks
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Design students consider future of vocational trucks
PORTLAND, Ore. – Daimler Trucks North America (DTNA) has challenged art students to design the vocational truck of the future, through a collaboration with the ArtCenter College of Design in Los Angeles, Calif. Some of their ideas included: a plow…
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Western Star updates 4700, looks to grow vocational presence
YOUNTVILLE, Calif. – Western Star wants a bigger bite of the vocational truck pie, and has enhanced its 4700 model to improve the driver and body builder experience. The vocational truck market represents about 30% of the overall NAFTA Class…
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Enhancements to Western Star 4700 center on drivers, upfitters
Company says it will continue to grow on its past success in Western Canada
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New Western Star leadership eyes vocational growth
YOUNTVILLE, Calif. – David Carson, the newly installed president of Western Star, says the company is positioned for growth in the vocational segment and poised to take advantage of a strengthening market. Speaking to the truck press for the first…
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Freightliner, Western Star offer OOIDA rebates
PORTLAND, Ore. – Members of the Owner-Operator Independent Drivers Association (OOIDA) are eligible for rebates on qualifying new Western Star and Freightliner truck models. Qualifying used trucks at SelecTrucks Centers are also eligible. Customers must be OOIDA members for 90…
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Western Star offers rebate to Women’s Trucking Federation members
TORONTO, Ont. – Western Star is offering a rebate to members of the Women’s Trucking Federation of Canada. The Western Star 4700, 4900 and 5700XE models qualify for the rebates of up to US$2,500. Customers must be a member for…
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Western Star’s “Wings of Awesomeness” continue to soar for 2018
PORTLAND, Ore. – John Denver may have been on the “wings of an eagle,” but Western Star drivers can be on the “Wings of Awesomeness.” For the limited edition graphics package’s 50th anniversary, the truck producer is extending its popular…
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Daimler names new Western Star Trucks boss
PORTLAND, Ore. – David Carson has been named president of Western Star Trucks, and chief diversity officer for Daimler Trucks North America (DTNA). He is currently president of Freightliner Custom Chassis Corp., and will replace Kelley Platt, who has been…
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Western Star extends military veteran discount program into 2018
PORTLAND, Ore. – If you’re a Canadian or U.S. military veteran, Western Star and Daimler Truck Financial (DTF) has an early Christmas gift for you. The company will be extending its Western Star VetStar Military Appreciation Program, which offers discounts…
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Daimler breaks ground on new logistics center
CLEVELAND, N.C. – Daimler Trucks North America (DTNA) has broken ground on its new logistics center at the company’s truck manufacturing plant in Cleveland, N.C. Expected to be completed early 2019, the center represents a $27 million investment in Daimler’s…
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Western Star adds new options, 25-ton XD OffRoad hauler
PHOENIX, Ariz. — Western Star has added a new 25-ton hauler to its XD OffRoad line of equipment, aimed at smaller off-road applications, such as construction, mining, and quarry site hauling. “The XD-25 provides yet another extreme duty option for…
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At 50, Western Star just getting started
From humble Canadian roots, Western Star celebrates 50 years in business
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Western Star turns 50
QUEBEC CITY, Que. – Western Star dealers recently gathered in Quebec City for their annual dealer meeting and to mark the truck maker’s 50th anniversary. The company says it will mark its milestone year with a series of special events,…
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Pair of Canadians place in Top 3 for Western Star’s ‘Get Tough Challenge’
LAS VEGAS, Nev. – Western Star Trucks held its ‘Get Tough Challenge’ during the World of Concrete 2017 (WoC) show in Las Vegas last month, awarding prizes to the Top 3 finishers each day, including a pair of Canadian competitors…
